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America’s Largest Food & Retail Union Launches National Coronavirus Safety Advertising Campaign Targeting All Grocery Shoppers 

April 22, 2020 Updated: August 24, 2020

New #ShopSmart Ad Campaign Encourages All Grocery Shoppers to Take 5 Steps to Help Protect Grocery Stores and Prevent Spread of Coronavirus 

WASHINGTON, D.C. – Today, the United Food and Commercial Workers (UFCW) International Union, which represents 900,000 grocery workers, announced a new national coronavirus safety advertising campaign entitled, #ShopSmart. 

The new ad campaign is part of a Shop Smart grocery customer safety initiative that is encouraging all of America’s shoppers to help keep grocery stores a safe place to shop and work. Key customer safety steps the campaign highlights include asking that all Americans wear a mask every time they shop, keep at least six feet apart from workers and other shoppers, pay with credit cards, and use store-provided plastic bags to limit the spread of germs. 

As part of the new six-figure UFCW national advertising campaign, the grocery customer safety commercial will air on MSNBC, CNN, and media outlets across the country and will reach more than 3.2 million Americans 

UFCW International President Marc Perrone released the following statement: 

“Grocery stores and workers are essential to our national fight against the coronavirus outbreak. No matter where you shop, every American must do more to help protect our local grocery stores and the brave men and women keeping them open for our families.   

“The #ShopSmart campaign is just one important piece of our national effort to protect all workers, union and non-union, and the American people. Working together, we believe that if every shopper adopts these easy safety steps, we can help protect these essential grocery workers and make sure that grocery stores remain a safe place to shop and work when we need them most.” 

The first phase of the #Shop Smart ad campaign will begin airing nationally today in 21 media markets across 8 states, including the major media markets of Atlanta, Boston, Chicago, Cincinnati, New York City, San Francisco, Seattle, and Washington D.C. 

The UFCW Shop Smart commercial features the following text: 

Tip #1: Stay Safe

When shopping, be sure to wear a mask and gloves at all times. If you’re showing symptoms, please don’t shop. See if a loved one can shop for you. Minimize frequency of shopping trips. 

Tip #2: Social Distancing

Maintain as much distance as possible from other shoppers – especially while waiting in line – and employees when you can. The CDC recommends at least six feet, which is the length of about two shopping carts. 

Tip #3: Limit Contact

Do your best not to touch surfaces and bring your own wipes to disinfect touch-points, including the handles on shopping carts. Please use store provided plastic bags instead of reusable bags – they’re safer and cleaner. 

Tip #4: Use Credit Cards

If possible, use your credit card instead of cash…

…and wipe down your card/phone before and after your shopping trip. 

Tip #5: Be Supportive

We’re doing our best to keep our shelves stocked and stores staffed to serve you. We appreciate your patience and understanding!

Text “ShopSmart” to 23396


The UFCW is the largest private sector union in the United States, representing 1.3 million professionals and their families in grocery stores, meatpacking, food processing, retail shops and other industries.

Our members help put food on our nation’s tables and serve customers in all 50 states, Canada and Puerto Rico. Learn more about the UFCW at www.ufcw.org.

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