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New 2016 Ad Campaign Launches During Trump’s Final Night of Republican Convention

July 21, 2016 Updated: August 24, 2020

Real Hard-Working Americans Highlight the Issues, Stark Choice in 2016 Election: Donald Trump or a Better America

Washington, D.C. – Today, a stirring national television ad that highlights the defining issues and striking choice that hard-working Americans face in this election was released by the United Food and Commercial Workers (UFCW) International union. In the ad, members of the UFCW highlight the every-day issues that will define the 2016 election: good jobs, health care and the desire for a better life. The national ad campaign will premiere during coverage of the final night of Donald Trump’s convention, and will make clear the stark choice voters face as they think of the bread and butter issues that matter in this election.

“For hard-working families, this election is about real, every-day issues that matter in their lives – not just in politicians’ lives.  And our members, like millions of Americans, deserve and have earned a better life. The choice is a very clear one for our diverse union family: Trump or a better America. The answer is simple: hard-working families deserve a better America,” said UFCW Communications Director Erikka Knuti. “Whether you support Mr. Trump or Secretary Clinton, Republican or Democrat, all voters need to be aware of the real choices and issues that will define this election. Hearing this from other hard-working men and women is especially powerful.”

The first phase of this ad campaign, called “We Choose a Better America,” and featuring real UFCW members from all across the country discussing their concerns, will air on MSNBC beginning the evening of Thursday, July 21, and continue through Friday, July 22.

The ad can be viewed here.

The script for the ad is below:

“We need change…

the right change…

…for our families

for America.

A real leader…

Who will work to unite us, not divide us.

Who thinks…not just talks.

Who will work as hard as we do.

Someone who will fight for better wages

…good healthcare

…a better life for our families

Stands up for our union family.

So, we have a choice America:

Donald Trump

Or the better America we deserve.

We choose a better America.”



UFCW is the largest private sector union in the United States, representing 1.3 million professionals and their families in grocery stores, meatpacking, food processing, retail shops and other industries. Our members help put food on our nation’s tables and serve customers in all 50 states, Canada and Puerto Rico.

Learn more about the UFCW www.ufcw.org


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