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Supermarket Strike Spreads as Picket Lines Begin Move to Northern California Safeway Stores

November 7, 2003 Updated: August 24, 2020

November The street fight for affordable health care is about to get bigger as striking Southern California supermarket workers bring their picket lines to Northern California Safeway stores. In advance of the picket lines, the United Food and Commercial Workers International Union (UFCW) today launched an air campaign with a multi-station radio ad campaign with one spot that targets Safeway CEO Steve Burd’s stock sales immediately prior to the onset of the strike. According to the ad, Burd dumped about $20 million worth of stock before the strike. Safeway stock prices have plummeted since the dispute began. Other ads feature a working mom and a child of a striking worker asking shoppers not to patronize Safeway.

Picket lines will go up at selected Northern California Safeway stores in the next several days and will continue indefinitely. UFCW members working in those stores will continue on the job according to their contracts, but pickets will ask customers to honor the line and to shop elsewhere. The Northern California action is the first step in the nationalization of the supermarket strike. UFCW International President Doug Dority announced last week that he would authorize the extension of picket lines across the country. Following the Dority announcement, newspaper ads featuring strikers and the health care issue appeared in Washington, Baltimore, Denver, Seattle and Northern California. A separate ad on CEO Steve Burd’s management record ran in the Wall Street Journal.

UFCW members are bargaining with Safeway, Kroger and Albertson’s in Arizona, Indiana, Oregon and Tennessee and are preparing for possible walk-outs.

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Copies of the radio commericals are attached:

COMMERCIAL #1

As working moms, we have to make sure our kids have the health care they need when they need it. As Safeway employees, we sacrificed wage increases so our kids could have good medical coverage. Now, this giant corporation wants to slash our health care—not because the company isn’t making a profit—it just wants more. I’m Lucy Medler a 20 year Safeway-Von’s employee and a working mom. I’m asking you from my family to yours, please don’t shop Safeway.

A message from the working men and women of the UFCW – we’re holding the line for health care for all working families.

COMMERCIAL #2

First, Safeway’s CEO Steve Burd sold about $20 million worth of company stock. Then, he forced me and 70,000 other workers onto the streets to save our families’ health benefits. We’re out of work— shoppers have been inconvenienced— and Safeway stock prices have taken a nose dive— but— Steve Burd is looking out for himself. It’s time to turn the tables— I’m Kathy Shafer a 28-year Safeway Vons employee. Send Steve Burd a message–please don’t shop Safeway when you see our picket lines.

A message from the working men and women of the UFCW – we’re holding the line for health care for all working families.

COMMERCIAL #3

It’s just me and my mom at home now. We do great on our own but we need to be able to go to the doctor or buy medicine when we’re sick. My mom’s company Safeway makes money year after year but I guess it’s just not enough. Now they want to take my health care away. My name is James and Safeway forced my mom to strike for me. Please help us keep health care. Don’t shop at Safeway while we’re on strike.

A message from the working men and women of the UFCW – we’re holding the line for health care for all working families.