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UFCW CALLS FOR ABC NEWS TO DROP WAL-MART AS “ONLY IN AMERICA” SPONSOR
Union cites deceptive advertising practice |
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“Wal-Mart’s sponsorship of ‘Only in America’ is hypocritical, as well as a cynical abuse of ABC News,” stated UFCW President Joe Hansen in a letter to ABC News President David Westin. “I call on you, Mr. Westin, to drop Wal-Mart immediately as a sponsor of this segment, and to take down the company’s internet ads which further attempt to connect Wal-Mart with the ‘Only in America’ slogan.” The advertising campaign seems to be part of an “unusual” public relations offensive by Wal-Mart to counter growing concerns about the corporate ethics of the retail giant. But, this is not the first time Wal-Mart has attempted to use patriotism as a marketing scheme. In the 1990’s, Wal-Mart introduced its “Made in America” and “Bring it Home to the USA” campaigns. Broadcast and other news outlets soon exposed the gross deceptions in this ploy forcing Wal-Mart to drop the marketing campaign. In fact, just recently, a new book entitled China, Inc. found that 70% of the items sold by Wal-Mart are manufactured in third world countries, most notable China. “The UFCW, and all of working America, is deeply troubled by Wal-Mart’s exploitation of ABC News,” stated Hansen. “Wal-Mart’s use of its ‘Only in America’ sponsorship is simply another cynical attempt to deceive customers about Wal-Mart’s responsibility for sending more jobs overseas than any other American corporation and lowering U.S. wages.” In addition to its letter to ABC News, the UFCW has launched an on-line petition for people to join the call to stop Wal-Mart’s sponsorship of this series. The petition can be found at www.ufcw.org. Sign-up to Receive UFCW Press Releases
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| The United Food and Commercial Workers International Union (UFCW) represents more than 1.3 million workers, primarily in the retail and meatpacking, food processing and poultry industries. |
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