#OurWalmartVoices ad campaign to air during first Democratic presidential debate, features voices of real Walmart workers

isaiahWashington, DC — “Making Change at Walmart (MCAW),” the national campaign to change Walmart, announced a new ad campaign called #OurWalmartVoices that will begin airing this Tuesday during the first Democratic presidential debate on CNN.

In a direct effort to reach all the 2016 presidential candidates, the hard-hitting ad campaign will feature the difficult and troubling experiences of a diverse group of current and former Walmart workers. From poor wages and benefits, to decreasing hours and difficult scheduling, the ad campaign highlights the emotional impact that many workers, and their families, face at Walmart and all across the retail industry.

“This is the ad that Walmart doesn’t want you to see, but that the candidates running for president need to see,” said Jess Levin, communications director at MCAW. “These current and former Walmart workers represent the voice of America’s retail workers. They have endured years of low wages, decreased hours, and abuse on the job. We are going to make sure their voices – and the voices of retail workers all across the country – are heard in the 2016 presidential election.”

The first phase of the #OurWalmartVoices ad campaign will feature two 30-second commercials. The first, called “Replaceable,” will highlight the experiences of hard-working retail workers at Walmart. The second, called “Real Change,” specifically calls on the Democratic presidential candidates, as well as the Republican candidates, to stand with them, their families, and workers who are just like them in their effort to change retailers like Walmart for the better.

The ad campaign will first air nationally during the CNN debate and then continue a national run the following two days on CNN. Online, the ad will appear on Facebook and Twitter. In total, the ad will be seen more than 34 million times.

Today’s announcement of the #OurWalmartVoices ad campaign is part of a larger grassroots effort that will also include targeted social media and on-the-ground actions across multiple states, designed to reach Walmart and retail workers all across the country.

As part of this grassroots effort, MCAW will be mobilizing the 1.3 million members of the United Food & Commercial Workers Union, as well as members of the OUR Walmart campaign, to help spread the word of this new grassroots initiative within Walmart stores and across communities in key battleground states. The goal of the campaign is to ensure that all candidates, Republican or Democrat, take notice of the struggles of retail workers, and to also highlight these real issues as part of the 2016 race for the White House.

Both ads can be viewed at the, as well as at


The script for “Replaceable” reads:

(Text) These are the voices of America’s retail workers…

“The executives and management treat us like we’re disposable.”


“They think I’m worthless.”

“That we don’t matter.”

“They cut our benefits.”

“Cut our hours”

“And force us into part-time jobs.”

“And erratic schedules”

(Text) This is life for retail workers in America.

“They get big profits — we get left behind.”

“We get left behind.”

(Text) The time has come for real change.


(Text) To be continued…

The script for “Real Change” reads:

“We’re struggling.”

“My schedule is erratic.”

“My hours cut”

“and so are my benefits.”

“We can’t survive on these wages.”

“We need change now!”

“Real change.”

“To improve the lives of millions of workers.”

“To rebuild the middle class”

“Because our families”

“deserve better.”

“So Hillary!”


“And Trump, and Republicans, you too.”

“Are you with us?”

“Are you?”

(Text) For retail workers everywhere, the time has come for real change.

(Text) Join the fight









Petition Calls on FTC to Investigate Walmart Commercial

raise in payEarlier this year, Walmart released a commercial highlighting Walmart’s commitment to invest “over $1 billion this year in higher wages, education, and training.”

The National Advertising Division of the Better Business Bureau (NAD) had questions about whether that commercial unfairly implies that Walmart is raising workers’ wages enough so that they can support themselves and their families. The NAD wanted to conduct a review of the claims, but Walmart declined to participate so now the NAD is asking the Federal Trade Commission (FTC) to step in.

When Walmart announced it would raise entry level wages to $9 an hour this year and that all associates would earn at least $10 an hour next year, it was a step in the right direction. But it is not accurate to suggest that this increase makes it possible for workers to support their families, especially since so many workers struggle to get full-time, consistent hours.

With $16 billion in profits and $150 billion in wealth for the owners, Walmart can afford to do more. And until they do, the FTC should not allow Walmart to make these claims in its commercials.

Click here to share the petition and sign your name and tell the FTC to investigate Walmart’s “Raise in Pay” commercial today.

New Report Sheds Light on Walmart’s Overseas Tax Havens

Nancy-PayYourFairShareAmericans for Tax Fairness released a new report yesterday that sheds light on Walmart’s placement of at least $76 billion in assets into an elaborate, undisclosed web of 78 subsidiaries and branches in 15 offshore tax havens, which may be used to minimize foreign taxes where it has retail operations and avoid U.S. taxes on those foreign earnings.

The report, titled The Walmart Web: How the World’s Biggest Corporation Secretly Uses Tax Havens to Dodge Taxes, shows that the retail giant has made tax havens central to its growing International division, which now accounts for one-third of the company’s profits. Walmart’s network of 78 undisclosed overseas subsidiaries in tax havens have no retail operations and few, if any, employees. Twenty-two of these paper companies are in Luxembourg alone, a country that plays a central role in the company’s tax haven network.

The retail giant has avoided scrutiny of its international tax dodging in the past by declining to disclose its tax haven subsidiaries on Exhibit 21 (“Subsidiaries”) of the company’s annual 10-K filing with the U.S. Securities and Exchange Commission.

“Companies use tax havens to dodge taxes. It appears that’s the secret game Walmart is playing,” said Frank Clemente, executive director of Americans for Tax Fairness. “We are calling on Congress, federal agencies and international organizations to determine if Walmart is skirting the law when it comes to reporting its use of tax havens, using various schemes to dodge taxes, and getting a sweetheart deal from Luxembourg that is the equivalent of illegal state aid. Average Americans and small businesses have to make up the difference when Walmart doesn’t pay its fair share of taxes.”