October, 2005

WakeUpWalMart.com Launches Nation’s First Campaign about the Movie & Secret Memo Walmart Does Not Want You to See

TV AD TO AIR IN NEW YORK CITY, WASHINGTONDC METRO, LOS ANGELES AND LITTLE ROCK; NATIONAL PRINT AD IN USATODAY TO REACH OVER 2 MILLION READERS; AND INTERNET CAMPAIGN WILL TARGET OVER 19 WEBSITES WITH A REACH OF 17 MILLION READERS.

Washington, DC – Today, WakeUpWalMart.com launched the nation’s first advertising and multi-media campaign about “the movie and the memo Wal-Mart does not what you to see.” As part of this national media effort, the group will run a full-page ad in Monday’s edition of USA Today, internet ads on 19 sites with over 17 million readers, and a 30-second TV Ad, entitled “High Cost.”

“America will be shocked when they learn the truth about Wal-Mart as seen in the new film – Wal-Mart: The High Cost of Low Price. Our new multimedia campaign is just the beginning of our national movement to expose the truth about the high cost of shopping at Wal-Mart,” said Paul Blank, campaign director for WakeUpWalMart.com.

WakeUpWalMart.com’s nationwide media campaign is the first national TV, print, and online media campaign launched in the fight to change Wal-Mart.  The media campaign, beginning Monday, Oct. 31st, will highlight ‘Wal-Mart’s Secret Memo’ that is shocking the nation and the Robert Greenwald documentary: “Wal-Mart: The High Cost of Low Price.”   The 30-second television commercial was produced by Joe Trippi – Democratic strategist and former presidential campaign manager for Howard Dean.

The full-page USA TODAY ad encourages all Americans to visit WakeUpWalMart.com to see the commercial for the Wal-Mart movie and to get their copy of ‘Wal-Mart’s Secret Memo.’

The launch of the national media campaign follows a successful weekend of activities in 84 cities and 22 states highlighting Wal-Mart’s health care crisis and distributing out the internal memo shocking the nation.  Following the release of WakeUpWalMart.com’s ‘Six Demands for Change’ to Wal-Mart CEO Lee Scott, the organization has surpassed 112,000 supporters in all 50 states — making WakeUpWalMart.com the nation’s largest effort to change a corporation in history.

WAKEUPWALMART.COM LAUNCHES NATION’S FIRST HALLOWEEN FUNDRAISING DRIVE TO HELP WAL-MART WORKERS PAY FOR HEALTH CARE

Washington, D.C. – WakeUpWalMart.com, America’s leading campaign to change Wal-Mart, will hold an unprecedented series of public actions around Wal-Mart locations all across America as part of the “”Nothing’s Scarier than Not Having Health Care”” campaign. From October 28th-31st, supporters of WakeUpWalMart.com will hold the nation’s first Halloween fundraising drive to help uninsured Wal-Mart workers and will distribute flyers about the shocking “”Secret Wal-Mart memo”” that was revealed by the New York Times. The public actions led by local supporters of WakeUpWalMart.com will be occurring in 84 cities and 26 states.

“”It is a national tragedy that Wal-Mart, a company with $10 billion dollars in profits, has such poor health care benefits that 1 out of every 2 children of Wal-Mart workers either has no health insurance or relies on a public program. In fact, as Wal-Mart’s internal memo proves, this company is determined to cut its health care costs by shifting more workers to part-time, making it more expensive for spouses and even not hiring unhealthy or obese workers. Our hope is that through the generous donations of the American people, we can help at least a few Wal-Mart workers have the health care they deserve and need,”” said Paul Blank, campaign director for WakeUpWalMart.com, America’s campaign to change Wal-Mart.

Supporters of WakeUpWalMart.com will also be distributing the highlights of Wal-Mart’s shocking secret memo authored by Executive Vice President Susan Chambers. The memo outlines the company’s frightening plans to use more part-time workers instead of full-time workers, to push spouses of workers off Wal-Mart’s health care plan through higher premiums, and to try to dissuade “”unhealthy”” people from seeking jobs at Wal-Mart. The memo states that executives enthusiastically embraced these recommendations.

“”Wal-Mart’ Secret Memo proves that Wal-Mart views its workers as if they were cattle – to be weighed, aged, and disregarded if they don’t meet its vision of “”healthy”” or cost the company too much. Wal-Mart’s proposed plan would rob workers of their human dignity and sets a dangerous precedent for all of corporate America,”” added Blank.

At today’s actions, supporters of WakeUpWalMart.com, many in costumes, will receive donations in support of Wal-Mart workers who do not have health care. Similar Halloween candy fundraising drives are being held in 84 cities. As part of the effort to highlight how serious the “”Wal-Mart health care crisis”” is, WakeUpWalMart.com supporters also distributed tens of thousands of flyers to the public and Wal-Mart customers highlighting the “”scary facts”” about Wal-Mart’s poor health care record.

The Halloween fundraising drive is the latest grassroots effort by WakeUpWalMart.com to change Wal-Mart into a responsible corporation. Following the release of WakeUpWalMart.com’s ‘Six Demands for Change’ the organization surpassed 112,000 supporters in all 50 states – making WakeUpWalMart.com the nation’s largest grassroots effort to change a corporation in history.

In the coming weeks, WakeUpWalMart.com, and other organizations, will help organize “”Wal-Mart Week”” – an unprecedented national week of action from November 13th-19th, beginning with the national release of the movie by Robert Greenwald, “”Wal-Mart: The High Cost of Low Price.”” During this week, WakeUpWalMart.com and a broad coalition of partners from all across America will be raising public awareness about the growing negative effects Wal-Mart has on their workers, the community, and the nation.

Statement of Joseph T. Hansen, UFCW International President

(Washington, DC) The UFCW will lower the American flag to half staff at its International headquarters building in Washington, DC to memorialize the passing, and to commemorate the heroic contribution to the struggle for civil rights of Rosa Parks.

In an act of individual courage, Rosa Parks refused to give up her seat to a white man, and move to the back of the bus. Her arrest sparked the Montgomery, Alabama bus boycott and led to the end of segregation in public transportation. Her action inspired a movement and brought a new generation of leaders and activists, including Martin Luther King Jr., to the forefront of the fight for civil rights.

All of us are deeply saddened by Ms. Parks passing and all of us are indebted to her for her strength and determination. She truly made our country better. Seeing the flag flying at half staff in her memory should remind all of us that one person with courage and a commitment to justice can change the world.